Prima New York is committed to protecting your privacy. That is why
describe how your personal information is processed and used, and we will
make every effort to ensure that our activities keep within the spirit
Please note that by visiting and using PrimaNewYork.com or any other of our company websites, you are accepting the practices described in
What Information is Prima New York gathering about its visitors
and how is it being used?
Every computer connected to the Internet is provided with a domain name (e.g.
earthlink.net) and an IP Address (e.g. 18.104.22.168). When a visitor
requests a page from within the Prima New York website, our Web Servers automatically
identify and log the HTTP request that is made to our Web Server. This
information reveals nothing personal about you. In fact, the only information
that we automatically gather and log is as follows:
||The IP Address of the Site that may have Referred you.
||Your IP Address
||The Web Page that you may have linked to us from, if any.
||The Product Identifier for Version and Make of Browser (e.g. Internet Explorer 4.5)
||The Operating System platform that you may be running (e.g. Macintosh or Windows)
||Search Words or Terms that are passed from a Search Engine (e.g. Google, Yahoo, or Lycos)
There is absolutely nothing special about the information just described, and
the practice of collecting this data has been generally standardized by
virtually every Web Server on the Internet today.
The purpose for this information is actually two-fold. One, Prima New York
has found it advantageous to examine visitor traffic in its aggregate,
so that we can ensure maximum compatibility for the various Browsers and
Operating Systems that visit our site. Additionally, as any business should
attest, it is our desire to generate greater amounts of visitor traffic.
By analyzing visitation patterns, referring URLs and Search Engine terms,
we can strategically enhance our exposure on the Internet.
What about Cookies?
Cookies are small pieces of data that are transferred to your computer's hard
drive through your Web browser from our Web Server. A cookie cannot read
data from your hard disk or read cookie files that may have been created
from other sites. The Prima New York website utilizes cookies as a means of
providing personalization features to our visitors. For example, we utilize
cookies to remember settings that you may have made at our website.
You can choose whether to accept cookies by changing the settings of your
browser. Typically, by accessing the browser's help feature you can obtain
information on how to prevent your browser from accepting all cookies
or to notify you when a cookie is being sent. If you choose not to accept
these cookies, your experience at our website and other websites may be
diminished and some features may not work as intended.
What other information does Prima New York request?
We may also request your e-mail address or mailing address for the purposes
of conducting a survey, adding you to our mailing list, or by your request
to have someone contact you for additional information. Whenever we request
the identity of a visitor, we will clearly indicate the purpose of the
inquiry before the information is requested. We maintain a strict "No
Spam" policy that means we do not intend to sell, rent, or otherwise
give your e-mail address to a third-party, without your consent.
In addition, Prima New York will not send you e-mail that you have not
agreed to receive. If you are a member of our Mailing List, you will be
contacted with announcements, news, account additions, and new products
or services. You have the option of "Unsubscribing" from our
Mailing List at any time, thereby disabling any further such e-mail communication
from being sent to you. If you wish to have specific communications with
a member of the Prima New York staff, you will be required to provide
specific information that will be routed to the appropriate contact within
Prima New York.
Will Prima New York disclose the information collected to Third Parties?
Prima New York will disclose your personal information or any of its log file information
when required by law or in the good-faith belief that such actions are
||Conform to the edicts of the law or comply with a legal process served on Prima New York.
||Protect and defend the rights or property of Prima New York, or visitors of Prima New York.
||Identify persons who may be violating the law, the legal notice, or the rights of third parties.
||Cooperate with the investigations of purported unlawful activities.
Prima New York uses reasonable precautions to keep the information disclosed
to us secure. Prima New York reserves the right to transfer information
in connection with the sale of all or part of Prima New York capital
stock or assets to any third party. Furthermore, we are not responsible
for any breach of security or for any actions of any third parties that
receive the information. Prima New York also provides "links"
to a wide variety of other web sites on the Internet. We are not responsible
for their Privacy Policies or how those web sites manage information about
their users. We strongly urge you to check with those web sites to determine
are always aware of the information that we collect, how we use it, and
under what circumstances we disclose it.